CRM Administrator / Bonus Manager (m⁠/⁠f)

🎰 What You'll Own

• CRM campaign management: Set up, configure, test, launch, and monitor CRM campaigns across different player segments and markets

• CRM platform administration: Work daily in CRM platform to manage player segments, bonuses, campaigns, automated journeys, communications, and campaign logic

• Player segmentation: Build and maintain player segments based on player behavior, activity, preferences, value, and other relevant criteria

• Automated journeys: Configure and maintain automated CRM flows, triggers, rewards, and player journeys, ensuring they work as intended

• Campaign execution: Coordinate the end-to-end execution of CRM campaigns, from initial setup and testing to launch and post-campaign monitoring

• Bonus & promotion management: Configure and maintain bonuses, promotional mechanics, rewards, and related CRM activities

• Data & quality control: Monitor campaign data and player information, identify inconsistencies or configuration issues, and ensure CRM activities are executed accurately

• Testing & troubleshooting: Test campaigns, journeys, bonuses, and communications before launch; investigate issues and coordinate their resolution with relevant teams

• Performance monitoring: Track campaign performance and key CRM metrics, identify opportunities for improvement, and support the CRM team with reporting and analysis

• Cross-team collaboration: Work closely with CRM, Marketing, Product, Customer Support, Operations, and Development teams to ensure smooth execution of CRM activities

• Documentation: Maintain clear documentation of campaign setups, processes, configurations, and recurring issues to improve team efficiency

• Channel governance & compliance: Apply consent, suppression, responsible-gaming, and communication-frequency rules across CRM channels

• CRM QA & release control: Maintain practical checklists, approval steps, and rollback procedures for high-impact launches

🎓 About You

• 2+ years of experience in CRM, CRM administration, campaign management, marketing automation, iGaming operations, or a similar role

• Hands-on experience with CRM platform is a strong advantage

• Previous experience in the iGaming industry is a strong plus

• Experience working with CRM, marketing automation, loyalty, campaign management, or backoffice platforms

• Comfortable working with systems involving player data, segmentation, bonuses, promotions, automated flows, and campaign logic

• Experience with tools such as CRM platform, Braze, Optimove, Salesforce Marketing Cloud, HubSpot, Klaviyo, Mailchimp, or similar platforms is a strong plus

• Strong analytical and problem-solving mindset, with excellent attention to detail

• Comfortable working with data and using it to support CRM and campaign decisions

• Able to independently investigate configuration issues and identify why a campaign, journey, bonus, or automation is not behaving as expected

• Good understanding of customer/player journeys and CRM best practices

• Strong organizational skills and the ability to manage multiple campaigns, markets, and deadlines simultaneously

• Excellent communication skills and the ability to work effectively with both technical and non-technical teams

• Full professional fluency in English is required; Spanish is a strong plus

• Working knowledge of email, SMS, push, inbox, and popup campaign execution, including basic deliverability principles

• Availability for regular collaboration during CET working hours and reasonable overlap with teams in Central America

🎁 What We Offer

• Competitive compensation package

• Flexible remote, hybrid, or office-based working model, depending on location and agreement

• Health insurance or wellbeing allowance, subject to the local employment arrangement

• Professional development and training opportunities

• Team events and office perks for office-based and hybrid employees

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